European statistics show that Powered-Two-Wheelers (PTW) road accidents are extremely high. During the last decade, ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) and IN-VEHICLE INFORMATION SYSTEMS (IVIS) development is one of the main research areas of the automotive industry. However, the application of such technologies in motorcycles and even clean motorbikes (electric) is currently lacking behind and should be undoubtedly studied further. Therefore the aim of SAFERIDER is to study the potential of ADAS/IVIS integration on motorcycles for riders comfort and safety. ADAS consequently become ADVANCED RIDER ASSISTANCE SYSTEMS (ARAS) and IVIS become ON BIKE INFORMATION SYSTEMS (OBIS).